Viral Chart: Pepsi MAX, Skype Videos Delight But Can't Touch Samsung
Pereira & O'Dell created Skype's $12 million campaign in the U.S. and U.K. that takes little digs at Facebook and Twitter
View ArticleExtreme Eats: 15 Things You Won't Believe on Fast-Food Menus
Would you like fries with your Walking Ched?
View ArticleExtreme Eats: 15 Things You Won't Believe Are On Fast Food Menus
Fast Feeders Get Creative With Their Offerings
View ArticleCity Spotlight: Portland, Northwest's Hub for Collaboration and Transparency
Known for being green and a hub for creativity, Portland does face a few minor challenges in luring folks to the Northwest.
View ArticleViral Chart: Honda Admits It Needs a 'Hand' In Rebranding
"Hands" highlights the automaker's history in an attempt to refresh a brand that's become boring in both advertising and design.
View ArticlePlaytex Perks Up Ads for First Time in Six Years
Playtex Bras is launching a $10 million marketing campaign, in an effort to attract younger women.
View ArticleNike Confuses North, South Carolina in Apparel Screw-Up
NFL's Panthers franchise -- and an entire state -- relocated on shirt.
View ArticleNike Confuses North, South Carolina in Apparel Screw-Up
Don't Ask Nike Where the Carolina Panthers are Located.
View ArticleDove Campaign Asks Women, 'When Did You Stop Thinking You Were Beautiful?'
"Camera Shy" juxtaposes grown women who hide from the camera with young girls who adore camera attention.
View ArticleHanes' Buy of Maidenform Should Give Spending A Lift
Expect Maidenform, under new owner Hanes, to get a much-needed spending jolt.
View ArticleFoot Locker Grabs Two Spots On the Viral Video Chart
Shaquille O'Neal stars with rapper Tyga in "Conversation Lift" from BBDO New York.
View ArticleUndercover Josh Duhamel Takes Diet Pepsi to Top of Viral Chart
Soda brand taps into Pepsi Max strategy by sending celeb undercover to mess with people.
View ArticleSmall Agency of the Year, Midwest, Gold: Sullivan Higdon & Sink
The teams at Sullivan Higdon & Sink slay sheep -- and the competition.
View ArticleSmall Agency of the Year, Southwest, Silver: Hapi
Hapi made the dead walk -- what more can a client ask?
View ArticleSmall Agency of the Year, Southeast, Silver: Trone
What's driving business at Trone? Data, an emphasis on brand energy -- oh, and fireflies.
View ArticleHow Zico is Navigating Shift from Up-and-Comer to National Brand
Bill Lange, Zico's vp-marketing and an Ad Age CMO Strategy Summit speaker, is positioning the brand to gain share in a crowded market.
View ArticleBack-to-School Campaigns Join 'Camp Gyno' On Viral Video Chart
School's still a month away, but competition for spending is starting to heat up in video.
View ArticleFantasy Football Players Are Dream Demographic -- If You Can Get Their Attention
Over 25 million 'players' present a $1 billion opportunity for marketers, media companies and app developers.
View ArticleZero Marketing Budget Doesn't Slow Down DoSomething
DoSomething has made inroads with the 25-and-under set by creating accessible calls to action.
View ArticleHow Israel has Rebranded Amid a Volatile Geopolitical Backdrop
Ido Aharoni is responsible for cultivating ties on a grassroots level and opening America's eyes to Israel's culture and industries.
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